Futurecraft Tailored Fibre is the third chapter of adidas’ exciting and forward thinking Futurecraft series. Designed by Alexander Taylor Studio, using a revolutionary manufacturing technique, Tailored Fibre shoes can be modified to the individual's specific and unique requirements.
Posted 17 February 2016
Alexander Taylor Studio develops and proposes proof of concept models to illustrate the possibility of working with emerging technologies, which creates totally new ways of making and compliments existing technologies.
Tailored Fibre is commonly associated with composite and electrical applications within the automotive and aerospace industry. It is a flexible and efficient embroidery technology, which consists of a primary yarn stitched down by a smaller secondary yarn. Patterns and paths are designed to lay down material in response to the functionality required, which results in a completely new aesthetic for performance footwear.
The highest-performance fibres and filaments are engineered, adding to the textile toolbox accessible to the brand. In a single process, the technology allows the creation of all the required functionality, including flexible forefoot, supportive mid-cage and rigid heel counter.
We presented the first prototype using electrical wire usually laid down to heat car seats. It was the only material available, but it proved a concept — Alexander Taylor ”
The project was initiated two years ago, ultimately working towards its integration within the brand. As with previous projects, the aim was and is to search out and propose new alternatives appropriate for the future of manufacture.
Futurecraft Tailored Fibre follows an ongoing and significant relationship with adidas, which started in 2008 with the introduction of knitted footwear. This technology is now used to produce millions of pairs of shoes each year. More recently, the studio has been involved in the the release of the Futurecraft Leather superstar in collaboration with Joachim de Callataÿ and the adidas x Parley recycled ocean plastic shoe.
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Alexander Taylor ltd
14 Clerkenwell Green
London EC1R 0DP UK