Trapholt Museum director, Ms. Karen Grøn, says: "Edelkoort focuses on the fact that we increasingly use design as a fetish to link up with an increasingly uncertain world. Much of our desires and obsessions stem from our childhood and are later developed into a fascination for example, lingerie, leather, velour or shoes. We create fetishes by the choices we make, and thus we connect to the world around us."

The exhibition illustrates the fetish-trend with spectacular garments and intriguing design objects collected around the world, exposing an overwhelming creativity of a new generation of experimental designers who in their works lustfully reuse references from nature, religion, anthropology, society and history, thus building a bridge to a future common consciousness. Well-known designers and young, talented stars contribute equally to the exhibition.

The exhibition features creations by international designers such as Studio Job, Maarten Baas, Jaime Hayón, Front Design, Rick Owens, Iris van Herpen and Pharell Williams, who besides having written the world hit "Happy" is also a celebrated designer.?Danish designers are also represented - including Louise Campbell, Christina Liljenberg Hallstrøm, Christina Schou Christensen, Mathias Bengtsson, Camilla Skovgaard and Gam Fratesi.

Karen Grøn says: "We have invited Lidewij Edelkoort to unfold her concept about design as an obsessive fetish. Edelkoort has her finger on the pulse of what is going on in the global design scene, and her lectures around the world are sold-out events appreciated by the fashion and design business."

Another point addressed by the exhibition is that collecting is a favourite pastime, and that more and more people invest in collections of jackets, shoes and bags as well as curiosities such as shells and skulls. The fetish exists both by virtue of owning the object and the attraction itself: The object has an inherent power - it evokes pleasure, and it can suppress fear. Such objects form quite a special combination between spirit, soul and sexuality. 

Trapholt has also invited five of Denmark's most interesting design bloggers to present their view on how the fetish trends are expressed in design which ordinary people choose for their home. Here we come across a bicycle, a Burberry teddy bear, used marmalade jars, dinner sets and more...

Karen Grøn:"The bloggers keep us updated with frequent posts - they are our local trendspotters. Here we get another view of the fact that the fetish trends also exist in the objects that we encounter every single day."?The five bloggers are: http://wearemad.com/, http://bypankalla.com/da/, http://nemesisbabe.dk/, http://wewonder.dk/ and http://julievonlyck.dk/.

About Lidewij Edelkoort
The titles of Lidewij Edelkoort are aplenty, from trend forecaster, educator and curator to author and humanitarian. Time Magazine  once named her one of the 25 most influential people in fashion while the British design magazine i-D listed her among the world's 40 most important people in design. Edelkoort is the founder of Trend Union, publishing bi-annual trend forecasts and magazines about fashion, design and lifestyle. Furthermore, she is part of the non-profit organization Heartwear, aiding artisans in developing countries market their goods abroad. From 1998 to 2008 she was chairwoman of the legendary Design Academy Eindhoven and she founded the innovative School of Form in Poland in 2011. Edelkoort Exhibitions is a curating studio run by Edelkoort, Philip Fimmano and Willem Schenk, producing exhibitions for museums and cultural institutions internationally. TrendTablet.com is her free online platform for tracking the evolution of society, culture and trends.

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Trapholt
Æblehaven 23
6000 Kolding
Denmark
+45 (0)76 30 05 30
trapholt.dk